About the Volunteer Role
If you have built a career in paid media advertising we would love your help! We have a Google Ad Words Grant and are in need of an expert to modify or even revamp our 2 campaigns/objectives already in place. Paws of L.A. Rescue is a foster-based, volunteer-run dog rescue based in Los Angeles, CA. This is a great way to be part of saving dog lives at risk from the comfort of your own home!
Responsibilities:
Lead the strategy development, project management, execution, and analysis of: paid digital campaigns using Google Ads grant.
Providing a recommendation for the use of ads on other platforms such as Instagram and Facebook.
Researching and analyzing competitor advertising programs in efforts to maximize the effectiveness of the animal welfare cause as a whole. We don’t want to steal or drive up costs for other similar causes.
Requirements
Qualifications:
3+ years of paid search, paid social, and analytics experience
Strong knowledge of multiple paid digital channels and how they work together
Experience working with and utilizing Google Analytics and other attribution solutions
Experience using with Facebook and Instagram Ads
Preferred but not mandatory:
Experience running email marketing campaigns, especially with the Active Campaign platform.
About Paws of L.A. Rescue
We are a 501(c)3 foster-based dog rescue saving neglected and abandoned dogs, mending their broken hearts and finding their forever homes.
As a 100% volunteer nonprofit, we rely on the compassion of other rescue dog lovers in the community to help us make a greater impact.